UX Design tips

a person puts himself in the place of another and perceives the situation from his position and point of view. He makes an effort to feel something exactly as that person will feel it.

This stage is closely related to the stage of conducting research, where the designer must understand for whom the product is being created or the script is being designed.

Who is this person? What are his goals? What needs does he want to satisfy? What is the motivation behind his actions? What does he fear and want to avoid? In search of answers to these questions, the designer enters into direct communication with representatives of the target audience, conducting interviews and surveys.